Blog written by Elizabeth Sheils, RPC Co-Founder
If you own a wedding or event business, take five minutes today and check your website.
This isn’t about SEO.
It isn’t about your portfolio.
It isn’t about updating your headshots.
It’s about your cookie policy.
How a website cookie policy can save you thousands
Recently, a number of small businesses have reported receiving legal demand letters related to alleged website privacy and cookie compliance issues. Public reports have identified attorney Vivek Shah as being involved in most of these matters. Regardless of the merits of any individual claim, these letters are a reminder that every business should review its website and ensure its privacy policy, cookie policy, and consent practices are up to date.
Whether these claims ultimately have merit isn’t the point.
The point is that responding to a legal demand is stressful, time-consuming, and expensive, especially for small businesses that are simply trying to serve their clients.
What should you do to protect your website today?
Take a few minutes to review your website and make sure you have:
- A Privacy Policy
- A Cookie Policy (if your website uses cookies or tracking technologies)
- A Terms of Use page (recommended)
- Any required consent banner if your site uses tracking or analytics that requires one under applicable laws
Many website platforms, marketing tools, scheduling software, Facebook Pixel, Google Analytics, Meta ads, and similar services use cookies or tracking technologies, even if you didn’t intentionally install them yourself.
If you’re unsure whether your website uses cookies, ask your web designer or website provider.
This is one of those “better safe than sorry” moments.
Most wedding businesses don’t have an in-house legal team.
They have one owner wearing twelve hats.
Don’t let something as preventable as a missing website policy become an unnecessary distraction during wedding season.
This is not legal advice.
I’m not an attorney, and this isn’t legal advice. Every business is different, and privacy laws vary by state and country. If you have questions about your website’s compliance, consult an attorney familiar with privacy law.
As a fellow small business owner, this kind of thing is frustrating to see. Entrepreneurs pour their hearts into building businesses, creating jobs, and serving their communities. I’d much rather see that energy spent growing great companies than responding to legal demand letters over something that can often be addressed with a few website updates.
If this post saves even one small business from an unexpected legal headache, it’s worth sharing.
Go check your website today.
Elizabeth Sheils
Co-Founder
