Counting stems, calculating margins, computing credit card fees…who knew you needed to be a math whiz to figure out pricing?
Or do you?
Our friend Maria Bayer is jumping in as a guest blogger today and she is here to guide you on a better way to price your services so that you don’t have to worry about margins, markups or fees.
As a sales coach for wedding pros with over $25 Million under my belt, I’m pretty good at helping people make money – without being pushy or hustling yourself into the ground.
If you don’t want to worry about every single penny, the simplest solution is to increase your sales.
But how do you do that? It’s not as difficult as you might think.
I’m known for helping wedding business owners make multi 6-figures, quickly. So it’s important for you to know that these strategies work.
And with Booking Season around the corner, you’ll want to apply these strategies now so you can double your sales (or more) this year instead of waiting another year to reap the rewards.
Let’s look at the fastest ways to double your sales without hustling…
Strategy #1: Increase your booking rate
Let’s say you currently book 2 out of every 10 inquiries. That’s a 20% booking rate (2/10 = 20%). Now let’s say you learn a few strategies that help you book 4 out of every 10 inquiries. That means your booking rate is now 40%, which means you just DOUBLED your sales! Boom!💰
Strategy #2: Increase your rates
This is more doable than you think. The better you become at increasing your booking rate (Strategy #1), the easier it will be to raise your prices.
Before you tell me why you CAN’T raise your rates, let me share that I’ve never met a wedding business owner who charged ENOUGH – regardless of their business, experience level, talent, where they live, or any other reason – because those are simply mindsets that are keeping you playing small.
And you haven’t worked this hard to play small. You’re here to create a business you love, to make a difference, and to leave a legacy for your children.
So let’s play big. Here is the key to doubling your rates…
Build more VALUE.
Because the more VALUE you build, the more MONEY your client will pay.
Double your rates, DOUBLE your sales. It’s as simple as that. I have many clients who have 10x’d their rates, so I’m here to tell you, doubling your rates is VERY possible.
Strategy # 3: Sell more services to each client
One of the fastest ways to do that is to add a service to what you’re currently booking. If you’re a planner, for example, here’s a quick way to add more revenue to every coordination sale:
After you book your coordination client, schedule a date with them a few months later to do a check in. At that time, find out how the planning is going and if there’s anything you can take off their plate. More often than not, they will want additional services.
Even a small incremental increase can translate into big $$ over the course of a year!
Strategy #4: Apply all 3 strategies and watch your sales skyrocket🚀
This strategy is not for everyone. You have to want to make a big leap in your sales. You have to be willing to welcome butterfly moments – those moments when you’re scared but you do it anyway. Those are the leveling up moments that forever change your business and your belief in yourself and what’s possible.
This is the strategy that my Irresistible Selling clients use, and it is why they multiply their sales very quickly. Here are just two examples, because I want you to see what’s possible:
🔥 Connie went from $18K to $195K in one year.
🔥 Emma went from $50K to $262K in one year (and now is over $400K)!
If you think it’s impossible, I have great news.
It’s not magic. It’s math. When you apply all of these strategies, you:
- Book a greater number of your inquiries
- Book your higher packages
- Book every client at a higher rate
When you multiply it out, you magnify your sales – quickly.
Want to see how fast you could double, triple (or more) your sales?
The first step is to check out RPC and start saving money on every booking PLUS, you will get your entire first year free by using code MARIA. Then check out the Sales Calculator in the RPC Resources section to see how much you could make in the next 12 months, plus more insider strategies on how to leverage the strategies in this post!