You’re Not an Imposter—You’re a Business Owner (and That’s a Big Deal)

At Rock Paper Coin, we’re all about helping you get paid, get organized, and grow with confidence. But even with the right tools and support, it’s easy to fall into a trap we all know too well: imposter syndrome.

In our latest MoneyTalks session, RPC Director of Community Katie Mast sat down with wedding industry powerhouse Terrica to talk about what imposter syndrome really looks like for entrepreneurs—and how to shake it.

Terrica delivered bold, no-fluff insights on moving past fear and owning your value, tackling everything from second-guessing your rates to shrinking your voice in the name of being “reasonable.”

Here are a few takeaways we’re still thinking about:

  • Fear doesn’t always yell—it whispers.
     When leads slow down or inquiries feel dry, it’s easy to spiral. You start tweaking your pricing, over-explaining your value, or offering discounts just to stay in the game. But as Terrica reminded us, fear often shows up in “logical” choices that quietly chip away at your worth.
  • Being booked and burned out isn’t the goal.
     Lowering your prices might feel generous, but if it leads to resentment or exhaustion, it’s not serving anyone. Terrica called this the “booked and broke” cycle: too many clients, not enough boundaries, and way too little energy left for yourself. Charging your worth is how you stay in business and serve well.
  • Imposter syndrome doesn’t mean you’re not good—it means you’re holding back.
     It’s not about your skill. It’s about giving yourself full permission to take up space. Hesitating to hit send on that proposal, downplaying your success, or quietly comparing yourself to others? That’s imposter syndrome doing its thing. Naming it is the first step to shutting it down.
  • Confidence can be tracked (literally).
     Terrica recommends building “evidence-based confidence.” Keep a record of your wins—referrals, reviews, glowing client emails, money earned. Seeing proof of your impact in black and white helps drown out the noise in your head.

You don’t have to feel confident to be confident. Show up anyway. Terrica emphasized that consistency builds trust—not perfection. You might still hear that little voice of doubt, but your visibility, your presence, and your work matter. Don’t let imposter syndrome keep you small.

Bottom line? You’re not faking it. You’re doing the work. And that’s worth showing up for—at full price.

🎥 Watch the full replay here and make sure to RSVP for the next MoneyTalks—you won’t want to miss it.


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