Talking about money with clients can feel awkward, but it doesn’t have to be. In our latest RPC Money Talks webinar, we sat down with Sam Jacobson of Ideaction Consulting to tackle one of the biggest challenges creative business owners face—showing clients the true value of their work beyond just the price tag.
Sam shared expert insights on shifting pricing conversations away from cost and toward the benefits, results, and experience you provide. If you’ve ever struggled with justifying your rates or handling discount requests, this session was packed with strategies to help you confidently stand behind your pricing.
Key takeaways from the webinar:
- Lead with value, not price. Many business owners feel uneasy discussing money, which can lead to undervaluing their services. Instead of over-explaining costs, focus on the unique benefits and results clients gain from working with you. The more confident you are in your pricing, the more clients will trust your worth.
- Tailor your approach to different client types. Not all clients make decisions the same way—some value relationships, others focus on details, results, or big-picture ideas. Understanding what matters most to each client allows you to communicate your value in a way that resonates.
- Stand firm on pricing while offering solutions. Discount requests are common, but lowering prices can diminish perceived value. Instead of cutting costs, emphasize what clients would lose by paying less. Payment plans or added services can be a better way to accommodate budget concerns while maintaining your worth.
Watch the full webinar recording on YouTube and sign up for the next RPC Money Talks!
Posted in Business Strategy + Tips, Let's Talk Money
