In our latest Money Talks webinar, we had the pleasure of sitting down with the incredible KT Merry—a world-renowned photographer, educator, and entrepreneur. KT has built a thriving business by mastering the art of pricing, attracting dream clients, and creating a sustainable career. In this session, she shared valuable insights into the financial side of photography, offering strategies that every creative business owner can apply.
Key takeaways from the webinar:
- Pricing with Confidence: KT emphasized the importance of pricing based on value rather than just time. She shared strategies for positioning your rates to reflect your expertise and attract clients who truly appreciate your unique vision.
- Finding Your Niche & Ideal Clients: Specialization is key to standing out in a crowded market. KT discussed how narrowing your focus can help photographers attract dream clients and build a portfolio that aligns with their passions and strengths.
- Building a Profitable & Sustainable Business: Beyond pricing, KT shared essential tips for creating a business model that prioritizes profitability and long-term sustainability—without burnout. From setting financial goals to balancing work and life, she offered a roadmap to a fulfilling career.
Whether you’re an established photographer looking to refine your pricing strategy or just starting your journey, this webinar is packed with actionable takeaways to help you build a thriving business.
Watch the full webinar recording on YouTube and sign up for the next RPC Money Talks!
