Featuring Adrienna McDermott, Wedding Marketing Expert from Ava and The Bee
In this episode of RPC Unfiltered, Adrienna McDermott from Ava and The Bee gets real about what actually works in wedding marketing—and what doesn’t. If you think you’ve got it all figured out, you might want to hear her take.
Our biggest takeaways:
- The Power of Transparency: Being open about pricing is essential for building trust with potential clients and helps avoid unnecessary back-and-forth throughout the process.
- Understanding Your Data: Knowing your numbers is key to making smart marketing decisions. From tracking website traffic to monitoring social media engagement, data offers insight into what’s working and where adjustments are needed.
- Effective Content: The right mix of engaging visuals and informative copy can boost your online presence and draw in your ideal client. The bottom line: You’ll need more than just pretty pictures to attract clients!
- Education is Key: Seek out experienced educators who provide actionable tips and guidance grounded in real-world experience. This can give you a leg up in navigating the competitive wedding industry.
- Luxury Branding Isn’t for Everyone: While a luxury brand image can be appealing, Adriana stresses that it’s not necessary for all wedding businesses. Instead, focus on clearly communicating your unique value proposition and connecting with your target audience.
- Authenticity Matters: In today’s market, being genuine in your marketing is critical. Avoid shortcuts like purchasing fake followers or engaging in tactics that don’t feel authentic—it could do more harm than good in the long run.
Adriana’s got some hard truths to share, so have your notepads ready.
Check out our previous Rock Paper Coin: Unfiltered Talks here!
Posted in Business Strategy + Tips, Wedding Planners
