The Three Most Important Things You Need on Your Website

As a small business owner, your website isn’t just a virtual storefront—it’s a portal into the heart of your brand, a handshake with potential clients, and a guide to your unique services. In this digital era, your website is your first impression, often your only chance to grab attention and make a statement. But in the whirlwind of building a business, it’s easy to feel overwhelmed by the task of crafting a website that truly shines. Where do you begin? Let’s untangle this web and focus on the essentials.

Let’s dive into the three pillars of a top-notch website, designed to make your business thrive: PRICING, EMAIL, AND LOCATION


Pricing is more than just a figure; it’s a communication tool that speaks volumes about your brand. It’s the delicate dance between showcasing the value of your offerings and aligning with your target market’s expectations. The key is clarity and transparency. Whether you dedicate a whole page to pricing or sprinkle rates throughout your product descriptions, make sure those numbers are easy to find and understand. Don’t shy away from listing your pricing – it weeds out prospects who aren’t a fit and saves both you and them time!

Remember, pricing isn’t just about numbers; it’s about setting the tone for the value and quality of your offerings. It’s about finding that sweet spot where your clients feel they’re getting their money’s worth and you are fairly compensated for your efforts.


Think of your email address as the modern-day equivalent of a welcoming mat. It’s your invitation to clients to engage in a conversation. In a world of instant messaging and social media, email might feel a bit old-school, but it remains the most professional and reliable form of digital communication. 

Display your email address prominently, make sure it’s professional (sorry, not your super fly account from high school) and consider adding a contact form for those who prefer a few quick clicks. Remember, each email is a potential lead, a chance to build a relationship and earn a customer.


In the age of global connectivity, don’t underestimate the power of local presence. Whether you’re a brick-and-mortar shop or a virtual guru, letting people know where you are grounds your business in reality. Include your address, phone number, and hours of operation, and consider a handy map for easy navigation. Be sure to list your service area as well – and if you are willing to travel locally or nationally for events. 


Now that you’ve mastered those essentials, let’s sprinkle in some extra sparkle:

  • Your Brand Story: Weave a compelling story that captures the essence of your brand. Share your journey, your inspirations, and what sets you apart. This isn’t just about facts; it’s about connecting on an emotional level.
  • Visual Gems: A picture is worth a thousand words, and in the online world, it could be worth a thousand clicks. Invest in high-quality images and videos that not only showcase your products or services but also tell your brand’s story visually.
  • Words of Praise: Testimonials and reviews are the internet’s word-of-mouth. Let your satisfied clients do the talking. Authentic reviews can significantly boost credibility and trust.
  • A Call to Adventure: Every great story has a call to action. Guide your visitors towards their next step, be it signing up for a newsletter, making a purchase, downloading a free guide or scheduling a consultation.
  • SEO Magic: Optimize your website for search engines. Use relevant keywords, create engaging content, and ensure your site is mobile-friendly. The better your SEO, the easier it is for potential clients to find you.
  • Social Connections: Link your social media profiles to your website. This not only increases your reach but also shows your activity and engagement level in your industry.

Navigating the world of websites might feel like a high-wire act, but with these steps, you can craft a digital masterpiece that attracts, engages, and converts. And remember, your website is an evolving entity, always ripe for improvement and innovation. Check in frequently to ensure messaging and images are current.

Pro Tip: Streamline your business operations and free up time for creative endeavors with Rock Paper Coin’s business transaction management software. Get ready for a virtual high-five when you sign up for a free trial today!

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