On social media, success looks glamorous, but the reality for many entrepreneurs is a hidden world of doubt and burnout. In a candid MoneyTalks session, RPC’s Katie Mast and strategist Carissa Kruse got real about the unseen costs of building a business. They discussed why true success isn’t always about “more,” but instead about aligning your business with the life you truly want.
Here are some key takeaways from the conversation:
- Redefine Your Version of Success: Don’t chase someone else’s six-figure dream. It’s okay to change your goals and forge your own path—one that aligns with your personal values and lifestyle.
- The Hidden Costs of Visibility: Putting yourself out there comes with emotional costs like constant comparison and the pressure to always be “on.” Carissa advises being authentic and setting boundaries with social media to protect your energy.
- Boundaries Are Your Best Business Strategy: Boundaries are not just for self-care; they are a critical business tool. Set clear boundaries around your time and creative energy, and remember to separate your personal worth from your business worth.
- Scaling vs Overcommitting: Scaling involves a strategic, planned approach where you add systems and support before you get overwhelmed. Overcommitting is saying “yes” to everything without the necessary support, leading to burnout.
This conversation was a powerful reminder that success isn’t a one-size-fits-all destination. It’s a personal journey built on intention, alignment, and self-awareness.
Ready to put these strategies into practice? Watch the full replay here and be sure to check back for our next MoneyTalks session to continue building a business that lights you up. Sign up now to be the first to know about future sessions and exclusive content.
