In the wedding and event industry, converting leads into paying clients is often one of the toughest challenges. Industry studies show that the average lead conversion rate hovers around 10%—and many businesses struggle to keep up with inquiries, manage booking processes, and understand their most successful referral channels.
At Rock Paper Coin (RPC), we’ve seen firsthand how better tools and smarter processes can transform those numbers. Our users average a 28.4% conversion rate—significantly higher than the industry norm. Here’s a closer look at why RPC’s lead management makes such a difference.
Read the full lead report here
Check out the full report for key stats and trends around event industry inquiries.
Higher-Than-Average Conversions
- RPC Conversion Rate: 28.4%
- Industry Average: 10%
That’s nearly a 20% lift in conversions just by using a streamlined system that eliminates guesswork, ensures no lead slips through the cracks, and gives pros the confidence to follow up faster.
Why Leads Don’t Convert
Even with stronger numbers, some leads won’t turn into bookings. Our data shows the biggest reason for non-conversion is “Unresponsive” prospects—people who simply don’t reply. While it’s frustrating and time consuming to send unanswered messages, it is part of the game. And you’re not alone! Every event pro faces this challenge and the recommendation is to proceed with your typical workflow and touch points.
The second most common reason for inquiries not converting is “Not Available.” This is typically due to date conflicts and for the most part is unavoidable. It’s a great opportunity to refer your friendors and colleagues…and hopefully the favor will be returned!
By removing friction in communication and making it easier for clients to review proposals, sign contracts, and make payments online, RPC helps pros overcome the common hurdles that stand in the way of a “yes.”
The Power of Referrals
When it comes to where the best leads come from, the data is clear: Referrals are the #1 source. The majority of leads come in the way of colleague referrals, preferred vendor lists, and past clients.
With word-of-mouth remaining the most powerful marketing channel, it’s important to invest in relationships and staying top of mind – you never know who might send business your way!
What This Means for Pros
The takeaway is simple:
- Better tools = better conversions.
- Referrals are gold—nurture them.
- Staying responsive is everything.
With RPC, wedding and event pros not only meet but exceed industry averages, turning more inquiries into confirmed clients and building sustainable business growth.
👉 Ready to see how RPC can help you outperform the averages?
Book a demo today and start converting more leads with less hassle
Already have an RPC account? You’re almost there! Upgrade to premium on your billing page to enjoy the easiest and most effective lead management solution in the event industry!
