Giving credit where it’s due isn’t just polite, it’s one of the smartest moves you can make in the events world. In this MoneyTalks session, RPC’s Katie Mast and PartySlate founder Julie Novack showed how proper vendor crediting can protect your reputation and even grow your bookings.
Why it matters: Miss a credit, and you risk souring relationships and missing marketing opportunities. Nail it, and you’re expanding your network and boosting your visibility.
Key takeaways:
- Crediting = Marketing Math: Tag your partners and tap into their audience. Your reputation grows every time you do it right.
- Have a Workflow: Make crediting an SOP. Assign a “Credit Quarterback” to keep track, and share all social handles before the event.
- Go Beyond Instagram: Tag collaborators on Facebook, LinkedIn, your website, newsletters—everywhere your work lives.
- Avoid Slip-Ups: Always tag the photo (not just the caption). Never repost without permission. Fix mistakes quickly and graciously.
- Level Up Collabs: Turn styled shoots into mini industry events. Invite partners to capture authentic moments and get more mileage out of your content.
The bottom line: bad crediting = missed business. Treat it like a strategy, not an afterthought, and you’ll get recognized, and booked, for the work you actually do.
Catch the full replay here to see Julie’s PartySlate demo and get more crediting tips, and keep an eye out for the next MoneyTalks!
