Maximizing Marketing ROI and ROT for Wedding Planners

“Why is Marketing ROI So Boring in Wedding Planning?” Spoiler: It’s Actually Exciting! In the enchanting world of wedding planning, where every detail is a brushstroke in a couple’s love story, understanding Marketing Return on Investment (ROI) and Return on Time (ROT) is your secret weapon. These aren’t just mundane metrics; they’re your compass and…

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How to create an ideal client avatar

Couple smiling and embracing

Perhaps the most important thing you can do in marketing is to focus your efforts on the people who are most likely to hire or buy from you. Because, when you do, you end up with a client list of couples who were awesome to work with, trust you as an expert, and are likely…

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