Mental Health Day: A Reminder for Wedding Professionals

October 10th marks World Mental Health Day, a global initiative to raise awareness of mental health issues and promote support for those affected. For wedding professionals, who often face high levels of stress and demanding schedules, this day serves as a timely reminder of the importance of prioritizing mental health. The wedding industry can be…

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RPC Unfiltered: The Hard Truths in Wedding Marketing 

Featuring Adrienna McDermott, Wedding Marketing Expert from Ava and The Bee In this episode of RPC Unfiltered, Adrienna McDermott from Ava and The Bee gets real about what actually works in wedding marketing—and what doesn’t. If you think you’ve got it all figured out, you might want to hear her take. Our biggest takeaways: Adriana’s…

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RPC Unfiltered: Thriving, Not Just Surviving, with Natalie Good

Ever wondered what it really takes into building a thriving wedding planning business? In this episode of RPC Unfiltered, we’re getting real with Natalie Good from A Good Affair Wedding and Event Planning. Natalie doesn’t just talk about the highlights—she’s diving into the grit and grace it takes to overcome challenges and create a sustainable…

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Stay Ahead of the Curve: Embracing Wedding Planning Technology

As a wedding planner, you’re no stranger to the ever-evolving wedding planning technology landscape of the industry. With each passing year, new trends and technologies emerge, reshaping the way couples envision and execute their wedding weekend. In today’s digital age, it’s crucial to stay ahead of the curve and harness the power of technology to…

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Proposals for Planners: A Ring on It, or Not?

So, you’ve got a potential client all fired up about your event planning skills. But before you go into the nitty-gritty, should you send a formal proposal? The answer, like most things in the wedding world, is a resounding “It depends!” Let’s break down when proposals for planners as your planning BFF, and when they…

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Maximizing Marketing ROI and ROT for Wedding Planners

“Why is Marketing ROI So Boring in Wedding Planning?” Spoiler: It’s Actually Exciting! In the enchanting world of wedding planning, where every detail is a brushstroke in a couple’s love story, understanding Marketing Return on Investment (ROI) and Return on Time (ROT) is your secret weapon. These aren’t just mundane metrics; they’re your compass and…

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How Planners Can Convert More Leads into Booked Clients

Event planners love a good lead, but not as much as they love a booked client! Because marketing focuses so much on awareness, it’s easy to feel like attracting leads is the most important thing — but what do you do when none of those amazing potential clients move down the funnel? As always, the…

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Adding Destination Weddings to Your Planning Portfolio

As event and wedding planners, we’re all about making unforgettable moments. And while weddings are our bread and butter, there’s a whole new realm we can explore: destination weddings. These are weddings that take place in unique and often far-off locations, adding an extra layer of excitement to the big day. Let’s dive into what…

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